“A Veces hay que ser tan frío y natural como un NESTEA”

Point is… Here in Venezuela we are so used to the “nobody notices us, we can do what we want…” and that means piracy of apps (having a paid Adobe suite is a rare sight, there have been issues concerning full agencies not using a legal paid suite, at the personal level, it is the RAREST thing to hear someone has actually bought his Adobe programs), bootleg movies and music, blatantly use of image and art of foreign artists locally (as I’m sure happens elsewhere, but at some point its hilarious to see Paris Hilton’s face in a box of hideous shoes of some offbeat brand)…

And thats exactly what happened here, the laziness came to the point of “this artwork is great, might as well use it!” then of course when the person who manages Nestea from inside Nestlé is presented with such pretty artwork, he won’t ask where did it came from, or who did it, he just cares it looks great… After all, the agency must have reaaally good artists working there, right? Right… /s

So this mentality backfired for the designer, the agency and the brand, my team and I are all curious to see if by the end of the day La Web still has a gig with Nestle or they have gotten the boot they deserved… In the meantime every agency here wants to try and take away the prize and are all planing (or probably should have it ready by now) a proposal to Nestlé Venezuela.