About

Miruna Sfia Friday IllustratedAbout me

My name is Miruna Sfia and I’m an illustrator and graphic designer. I’m from Bucharest, Romania and I currently live in Cork city, Ireland.

I’ve been my own boss for the past 5 years, most of which I worked as a freelance graphic designer. Recently I started focusing more on illustration, which is my favorite thing in the world, and I’m currently in the process of creating my own business. Here’s a sneak peek into my latest project: Miruna’s Illustration Box.

I have a background in UX design, having designed mobile and web apps in the past years – and I have a UX Design certification that helped me also in my graphic design projects, since designing brand identities requires a focus on the end client/customer.

Here are a few projects I’m most proud of:

Brand visual identity design for TED’S Coffee 

Limited edition design and illustration for coffee cups

Editorial design

Illustrated pattern

Coffee packaging design

Miruna Sfia Friday Illustrated

 

My background

Before doing design and illustration for a living, I’ve had jobs like writing columns for a foodie magazine, marketing & PR manager for a bartending agency, co-producing & co-hosting my own TV show on cocktails (yes, I did!), to doing digital branding & social media for a few brands. I also did some side jobs like video editor, at some point, and part time voice-over person for news and some TV shows.

Mainly, I’ve tried everything I was ever attracted to (except for theater, but well, there’s still time for that!), but design was a constant passion in my life. So when I finally decided to turn it into a full time job and learn by doing, I decided to also reach to other freelance designers, like me, and see how they do it. And this is how this blog started.

Get in touch with me on my Facebook | Twitter | Behance | Instagram | YouTube

About this blog

Friday IllustratedThe idea of doing these interviews started from my need to learn. Given that I’m self-taught, I wanted to get in touch with designers & artists I admired and learn from them. By asking them about their work process, their challenges and motivation. Because with most artists, there really isn’t much public information out there. And I think it should be, because each of them has so many interesting things to share, that we can all learn from.

Since this was something I was doing for fun, I decided to only post new articles on Fridays, because it’s the end of the week and it’s nice to have something to read with your coffee, on the weekend. And this is how Friday Illustrated came together.

When I find a designer or an artist whose work I admire, I’m usually curious about how they got there. What is their background? What inspires them? How did they develop that unique style? It’s amazing how much you can learn by talking to other people who do what you do, and how this can shape you up, in the long term.

Make sure you “like” me on Facebook, to stay posted with the new interviews I publish!